Build Awareness, Trust & Sales Pipeline with an Automated Allbound Engine
We build and operate your Allbound Engine, by nailing your GTM Strategy & Messaging, building LinkedIn authority via content to increase awareness and trust, capturing buying signals across your funnel, and deploying an automated outreach system that decreases manual work while consistently filling your pipeline.
"Hired" SalesPlaybook instead of 1 SDR, 1 BDR & 1 Content Marketer.
by quarters
Built Allbound engine in months without wasting time & 6-figures over quarters.
+100% qualified deals instead of leads, calls & contacts that never convert
Scale your business instead of becoming a Clay & Allbound Expert.
Trusted by 350+ leading B2B entrepreneurs in DACH
The Core Challenges 7-Figure B2B Entrepreneurs Face when Scaling their Sales Pipeline
Wrong GTM-Strategy & Positioning
You lack clearly defined positioning and messaging, resulting in an unfocused Go-To-Market approach. This fundamental gap causes scattered sales and marketing initiatives that convert poorly. You consistently reach the wrong prospects, with ineffective messaging, through suboptimal channels—directly hindering growth while increasing customer acquisition costs and extending sales cycles.
No Awareness & Trust from your ICP
Your ideal customers simply don't know you exist or don't trust you enough to consider your solution. When they enter the market with active demand, they don't remember your company. For those who do, you lack sufficient trust to engage meaningfully, resulting in longer sales cycles, minimal inbound lead flow, and unsuccessful outreach attempts. Without awareness and credibility, even your best offers fall flat.
Outbound Hitting a Wall and Frustrated Reps
Your cold email campaigns and LinkedIn outreach attempts generate minimal results despite significant effort. Prospects rarely respond, and you've failed to develop a repeatable, sustainable process. Meanwhile, your sales team wastes countless hours on manual prospecting, research, and outreach—all delivering diminishing returns and deteriorating sales efficiency. This approach frustrates your team while failing to fill your pipeline consistently.
How our Services Help You Fix those Challenges
Our three pipeline generation services address specific growth challenges. Each service delivers results independently, but together they form your complete Allbound Engine—systematically building awareness, trust, and sales pipeline with process & AI, not people.
Fix your Positioning, Messaging and Go-To-Market Strategy
Our strategic process establishes clear positioning, compelling messaging, and a structured Go-To-Market approach to consistently target the right prospects, with the right message, through the right channels.
Process:
Outcome:
You'll know exactly which market segments to focus on and which prospects fit your ideal customer profile. This precision eliminates wasted resources on poor-fit prospects and ensures your team pursues only the opportunities with highest conversion potential.
Your entire team will communicate consistently with messaging that resonates with decision-makers. You'll stand out from competitors with a distinct value proposition and compelling sales narrative that addresses specific pain points of your target audience.
You'll have a structured go-to-market roadmap that aligns all sales and marketing initiatives. This actionable plan establishes clear priorities, metrics for success, and specific implementation steps—giving your team direction and focus for sustainable growth.
Build Authority on LinkedIn to Drive Awareness, Trust and Inbound Leads from your ICP
We build your LinkedIn presence as a systematic lead-generation engine. Our team develops your thought leadership positioning, optimizes personal and company profiles, set's up a funnel, creates engaging content, and expands your network with qualified prospects—all managed through efficient bi-weekly sprints.
Process:
Outcomes:
Your ideal customers consistently encounter your insights in their LinkedIn feed, making your brand a familiar presence in their professional world. When they face challenges your solution addresses, your company naturally comes to mind.
Your prospects develop confidence in your expertise through repeated exposure to valuable content before you ever request a meeting. This established credibility transforms cold conversations into warm discussions, significantly shortening your sales cycle and improving conversion rates at every stage of your pipeline.
Your optimized profile and strategic content create a clear path for interested prospects to take action. When ideal customers enter the market with active needs, they reach out directly rather than requiring outbound pursuit—generating qualified, inbound meetings with prospects who already recognize your value and are ready to engage.
Track Signals to Fuel Warm Outbound and Reduce Manual Prospecting - Increasing Outbound-Leads
We build and operate an automated outbound system that identifies buying signals from your ideal prospects. We monitor a variety of signals, enriches lead data, and triggers personalized outreach at the optimal moment. Through regular optimization, we transform your sales approach from manual prospecting to intelligent automation—delivering more conversations with interested prospects while reducing your team's administrative workload.
Process:
Outcomes:
The system constantly identifies signals like content engagement, website visits, hiring activity, news announcements and many more. This intelligence reveals which prospects already had touchpoints with your brand, allowing you to prioritize outreach to those most likely to respond—instead of blindly contacting cold leads.
When signals are registered, we enrich the prospect with relevant data points, do deep account research and triggers personalized outreach sequences without manual intervention. This ensures timely engagement with prospects at their moment of highest interest, significantly increasing response rates compared to traditional cold outreach.
Depending on your sales motion, we can trigger HubSpot workflows for your reps to engage manually—an approach especially effective for high-touch enterprise sales.
Your sales team stops wasting hours on manual prospecting, data entry, and follow-up sequences. The automated system handles these repetitive tasks, freeing your reps to focus exclusively on high-value activities like having meaningful sales conversations and closing deals—increasing both productivity and job satisfaction.
All signals, prospect data, and outreach sequences integrate seamlessly with your HubSpot CRM. This creates a single source of truth for your sales process with comprehensive tracking, clear visibility into the pipeline, and automated reporting—eliminating data silos and giving managers accurate insights.
How the System Works Together, to Build Awareness, Trust and Sales Pipeline
The Allbound Engine combines our three specialized services into one integrated system that builds awareness, establishes trust, and generates qualified pipeline—creating growth that scales with process & AI, not people
Strategy
Clear positioning and messaging form your foundation, ensuring all efforts target the right prospects with resonant messaging.
Awareness & Trust
This strategic clarity powers your LinkedIn presence, where consistent valuable content establishes authority with your ideal customers before they need your solution.
Signals
As your visibility grows, prospects further engage with you across the funnel—creating valuable buying signals that your system automatically detects and prioritizes.
Warm Outbound
These signals trigger perfectly-timed, personalized outreach to warm prospects complemented with one-off micro campaigns, generating high-quality conversations that convert to pipeline.
Uncover the #1 Roadblock Holding Back Your Sales Pipeline Growth
What is a Pipeline Generation Launchpad?:
Join a 90-minute strategy call with an experienced pipeline generation consultant. Together, you'll deep-dive into your Go-To-Market strategy and uncover the biggest obstacle preventing you from building a consistent, qualified sales pipeline.
What you will be walking away with from your Launchpad
Identify & define the Problem BEHIND the Problem
It’s rarely the challenge you think it is. Our experts have seen hundreds of pipeline generation roadblocks—and they’ll help you uncover the root issue holding your sales efforts back. By the end of the session, you’ll have a clear understanding of what’s truly preventing your pipeline from growing.
Clear Next Steps
No fluff, no generic advice—just actionable insights grounded in real-world experience. You’ll get a prioritized action plan outlining exactly what you need to do next to generate more qualified opportunities and build a predictable sales pipeline.
Confidence, Clarity & Courage:
Walk away knowing exactly what to focus on. No more second-guessing, no more wasted effort. With a deeper understanding of your Go-To-Market Strategy, you’ll have the confidence to take decisive action, the clarity to cut through distractions, and the courage to execute with conviction.
Trust us, and trust what our 350+ happy clients are saying
Frequently Asked Questions
We are aware that, in our space, it can be tough to understand if we are truly a great fit for you.
Typical Pipeline Generation collaborations take at least 6 months to setup, build, operate & iteratively scale your Allbound Engine and help you increase awareness, trust, demand & pipeline quickly, efficiently & without 6-figure mistakes, hiring more people or paid ads.
That said, we are committed to accelerate value creation & learning velocity as much as possible for you and usually get the first campaigns & content live for you within 2-4 weeks upon kick-off with a measurable impact on demand generation within 1-2 months and pipeline generation within 2-4 months.
We are a curated, "hungry" team of 10+ full-time B2B marketing & sales professionals that pretty much all started their career with cold calling, selling with an unknown brand, closing at least 6-figures from 5- & 6-figure B2B SaaS and/or agency deals, complemented with a trusted pool of very senior "Sales Masterminds" that are not for hire (we honestly tried with many of them...) for specific areas such as negotiation, procurement, pricing, sales talent acquisition & interim management.
You always get to work with a Lead Consultant as your Single Point of Contact (SPOC), who runs usually weekly sprints with you and can & will orchestrate complementary help for you where useful, such as a HubSpot Launchpad deep dive if you are working with us on Pipeline Generation.
We mainly work with fast-growing 7- & 8-figure entrepreneurs committed to increase pipeline, revenue & sales efficiency by investing 5-figures per quarter to scale through best-in-class processes instead of just "throwing more people at problems". Our ICP clients see sales as the #1 driver of enterprise value and a TOP 3 priority of their business.
SalesPlaybook is the #1 Revenue Enablement & HubSpot CRM agency in DACH helping already 350+ B2B clients such as Beekeeper, bexio, Pleo, Skribble, Boostbar & Urban Connect to scale sales quickly, efficiently and without trial & error by generating qualified pipeline, closing bigger deals faster & scaling sales efficiently through hands-on pipeline generation, 1:1 sales coaching & training and Hubspot services.
Scale sales quickly, starting now?
Avoid 6-figure mistakes and scale sales within months instead of years (if ever).